• Campaigns & Initiatives

    The Alliance works hard to influence the Government and other key decision makers to make improvements in a host of different areas that will enable the sport and recreation sector to function more effectively

  • Broadcasting of Major Sporting Events: The Voluntary Code of Conduct for Rights Owners

    The Voluntary Code of Conduct for Rights Owners outlines the commitment of the UK’s leading sports bodies to ensure sport is accessible on TV & that money from broadcasting is reinvested in grassroots sport.

  • Fit for the Future

    The Fit for the Future report that was launched at the Sports Summit in June 2015. This scene-setting report considers the changing external environment and what challenges and opportunities this might bring for the sport and recreation sector.

  • #GetYourKitOn for Grassroots Sport

    The #GetYourKitOn campaign saw the sport and recreation sector come together and lobby against cuts to funding for grassroots sport

  • #TryYourKitOn

    The #TryYourKitOn campaign is an Alliance-led campaign aimed at increasing physical activity during the summer and beyond, by tapping in to the Olympic and Paralympic Games in Rio.

  • What do we campaign about?

    An overview of the Alliance's role and work in campaigning on behalf of its members and the sport and recreation sector