About the Sport and Recreation Alliance

Who we are, what we do

We bring together the sport and recreation sector and support our members to tackle the challenges and take advantage of opportunities. We are the voice of the sector with Government, policy makers and the media. We help get the nation active at the grassroots by providing advice, support and guidance.

An active nation through sport and recreation is at the heart of all we do. Our new five-year strategy, The Heart of an Active Nation, focuses on four main areas. This 2017-21 strategy is in response to the current environment and the one we expect to develop in the years ahead.

Our impact 2019/20


Here is our journey so far:

Demonstrate the economic and social value of sport and recreation

Make sport and recreation volunteering more representative and accessible

Work together with the sector to improve the availability, accessibility and quality of sport and recreation for children and young people

  • Produced a foundation report Why are we failing our children? that looked at the progress and engagement with children and young people over the past 40 years
  • Launched the #RightToBeActive campaign with a petition calling on government to give every child the fundamental right to be active

Make our members and us fit for the future