Job Summary:
- will be a strategic thinker with a focus on the consumer and building an audience.
- will build the Glamorgan CCC brand, complementing The Hundred team brand and build engaging campaigns to engage a wide audience.
- will build a venue marketing strategy working with the PR & Communications Manager to build a brand and tone of voice to complement the cricket audience at Sophia Gardens
- will be commercially minded and work with the wider commercial and events team to align audience, objectives and achieve ambitious revenue targets.
Nature and Scope of Role:
- Lead on development of the Glamorgan CCC and Sophia Gardens brand and marketing activities, including International cricket and all domestic cricket.
- Develop a campaign strategy for the Sophia Gardens venue, ensuring campaigns are aligned with cricket audience development.
- Execute best in class campaigns include managing the briefing process for copy, creative working with the graphic design consultant.
- Work with the ECB Cardiff Fan Engagement Manager to ensure the Glamorgan CCC and international cricket portfolio complements The Hundred team brand at Sophia Gardens.
- Work alongside the new digital steering group to ensure Glamorgan CCC at the forefront of innovation and digital and marketing trends
For more information on the role itself, please follow the link. The deadline for applications is Friday, 20th December at 5pm. Please email Tracy Cox at tracy.cox@glamorgancricket.co.uk with your CV and covering letter.
