About the Sport and Recreation Alliance

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The Sport and Recreation Alliance is the umbrella body for sport and recreation in the UK and represents 320 members – organisations like The FA, the Rugby Football Union, British Athletics, Ramblers, British Rowing and the Exercise Movement and Dance Partnership.

Our role, like every trade association, is to speak up on their behalf, represent their views and to provide them with services which make their life easier.

Our Vision:

We are at the heart of a world leading sport and recreation sector.

Our Mission: 

As the independent voice we champion sport and recreation and provide inspirational leadership and deliver unrivalled services that enable our sector to thrive.

What we value:

  • Excellence
  • Positivity
  • Passion
  • Imagination
  • Integrity
  • Collaboration

Our core functions and objectives:

Lead – To be a trusted and valued thought leader among all stakeholders in the sport and recreation sector.

Champion – To be the acknowledged, independent champion of the interests of our members and the sector as a whole.

Enable – To be a provider of high quality, added value services to our members by developing and sharing knowledge and expertise, and delivering world class programmes and services.

Perform – To be a high performing organisation which embodies best practice in governance and leadership.

The Sport and Recreation Alliance was formally known as the CCPR or the Central Council of Physical Recreation. We are a company limited by guarantee No 474512. Registered in England and Wales.

Want to know more about what we do? Click here.

Want to know more about who we are? Click here to meet the team and here to meet the board.

The Alliance also has a number of Vice-Presidents, whose experience in the sector is invaluable to shape our future direction. Meet them here.

Click here to read a message from our President HRH The Earl of Wessex, KG GCVO