Engagement with Stakeholders

Stakeholder engagement and participation practices are increasingly becoming part of mainstream business.

They are used as a means to improve communication, obtain wider community support or buy-in for projects, gather useful data and ideas and provide for a more sustainable decision-making.

The potential advantages of implementing high-quality engagement procedures will include:

  • strengthening democracy by encouraging more active involvement by communities and other stakeholders
  • improving the quality and sustainability of the services provided by the organisation
  • building a greater community cohesion. 

Stakeholders are those groups who affect and/or could be affected by an organisation's activities, products and services and associated performance.

This definition will not include everybody who may have knowledge and/or a view of an organisation.

Organisations will have many stakeholders and each of them will have a distinct type of interest and level of involvement, often with diverse and sometimes conflicting interest and concerns.

The sheer number of stakeholders an organisation has and the diverse interests and involvement of each and every one means that an organisation will not be able to engage on the same level with all stakeholders.

Therefore, mapping/analysing all known stakeholders could be of great benefit to organisations enabling an evaluation of the level of engagement.

Source: Accountability & REVIT
Stakeholder management - a case study of the Emirates Stadium

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