Our Board of Directors

The Alliance has an 12- person Board of Directors which comprises of the following:

  • Independent Chair
  • Senior Independent Director
  • Chief Executive [Ex Officio position]
  • 5 Appointed Directors
  • 4 Elected Directors

Click here to see the Register of Interests

Andrew Moss ()

Andrew has enjoyed a long and distinguished career in financial services and joins the Alliance as it seeks to grow its commercial activities.Andrew was appointed chair of the Sport and Recreation Alliance on 1 January 2016. 

Andrew spent five years as Group CEO of Aviva, where he also worked as Group Finance Director.

Before that he spent four years as Director of Finance, Risk Management and Operations at Lloyd’s, the world’s specialist insurance market. He has also occupied senior positions at HSBC and Citibank.

A life-long sports fan, Andrew led Aviva’s heavy investment in rugby union and athletics during his time at the company and is looking forward to pushing the agenda when it comes to the possibilities within the sport and recreation sector.

Andrew's first term as an Independent Chair will conclude at the 2018 AGM and the Board has confirmed his re-appointment for a second three-year term to 2021.


Lisa Wainwright ()

Lisa became Chief Executive of the Sport and Recreation Alliance on 1 May 2019. 

She has held a number of senior roles at Sport England initiating the work on the safeguarding standards, clubmark and volunteering before moving to become CEO at Volleyball England in 2008 and then British Basketball in 2016.  

Internationally she has held roles on the International Volleyball Federation (FIVB) World Ethics Panel, European Volleyball (CEV) Credentials Panel as well as being a Director of the British Olympic Association. She is currently a Technical Director for International Volleyball (FIVB) and is a member of the International Basketball Federation (FIBA) Governance Commission.

Lisa has also held a number of Non-Executive roles: Swim England [Vice Chair and Interim Group Chair of the Group Board 2013-2017]; Institute of Swimming [Chair 2014 - 2017] and has graduated from the UK Sport CEO Executive Leadership Programme.

In 2018, Lisa was ranked number 12 in the Top 100 Executive LGBT+ Allies by FT OUTStanding and became an Ambassador for Women on Boards UK.


Barry Horne ()

Barry Horne was appointed as Chief Executive of the English Federation of Disability Sport in May 2010.  Now renamed Activity Alliance, the National charity works to get more disabled people active across England. With a vision that “Disabled people are active for life”, the organisation supports other bodies to include individual disabled people more effectively.

Barry’s former role was as a Corporate Director in a large City Council but has worked in a range of roles including as Chief Executive of the East Midlands Regional Assembly and Regional Local Government Association.

Barry’s early career was in the community and voluntary sector and he is delighted to be heading up a National charity, which plays such a vital role. He is passionate about helping more people to understand the critical role which active recreation can play in improving disabled people’s lives.


Tim Jones ()

Tim Jones was a partner at the international law firm Freshfields Bruckhaus Deringer for 23 years until 2013 when he was appointed General Counsel of England 2015, the organising committee for the Rugby World Cup.

At Freshfields he had led the firm's ten year involvement in London 2012, from the early stages of the bid through to the dissolution of the delivery bodies. Freshfields became the first official legal services provider to the Olympic and Paralympic Games.

Tim was a member of the LOCOG Board's audit and risk committee and closely involved in establishing the governance framework for the project.

Tim is chair of Access Sport, a charity  which works to provide sporting opportunities to young people in disadvantaged areas of the UK by developing and supporting community clubs and organisations. 


Kenny Baillie ()

Kenny is the Director of Partnerships and Communications at British Rowing; his responsibilities include Brand; Sponsorship; Retail and Licensing; Marketing; Internal and external communications; Media and PR; Broadcasting; Public affairs; Events. 

Kenny joined British Rowing in 2015 following a successful tenure as Chief Executive Officer of London Scottish FC and before then was Chief Executive Officer of Glasgow Warriors, one of the two professional rugby clubs owned by the Scottish Rugby Union. 

Other volunteer roles he has is as a mini rugby coach at London Scottish for the Under 6s.

Kenny has been elected to the Board of the Alliance for a three-year term commencing September 2019.


Catherine  ()

Cathryn is currently Chief of Staff at Catch22, a large social business working to reform the way public services are designed and delivered in the UK. Cathryn has nearly a decade of experience working with local and national government, and with senior level stakeholders across the corporate, consumer, political and third sectors.

Last year, Cathryn was named as one of Haymarket Media’s ’30 under 30’ for her work engaging government on challenging social issues. She also successfully co-designed and managed the delivery and strategic development of the UK’s most successful small business campaign.

Cathryn previously held a Board role for The Girls’ Network where she oversaw the governance of a charity matching girls from lower socio-economic backgrounds with inspirational female mentors from all walks of life. 

An avid sports fan, Cathryn is motivated by the potential to improve society through innovation and is passionate about the power of sport for community development.


Helene Raynsford ()

Currently providing her own consultancy on sport and public health, Helene is better known as a Paralympian Gold medallist from 2008 Beijing Paralympic Games and a World Champion in Rowing [Single Sculls].  She has also represented GB on the Wheelchair Basketball Teams where she won two silver Paralympic World Cup Silver Medals.  Following retirement from rowing she took a secondment to work for LOCOG as part of the Sport Management Team for Rowing across Olympics and Paralympics at London 2012.

In addition to Helene’s sporting achievements and athlete knowledge, she will bring with her a proven record across public service, local authority, sport and health.  She has started her second term on the BPA’s Athlete Commission and in 2018 was elected to Chair position.  Within this role she sits on the BPA’s National Paralympic Committee and the Board of the BPA as an observer.  She is Paralympic Athlete and Health representative on the International Board of World Academy of Sport and Chaired the Inclusion Summit at the Rio Paralympic Games.  Helene is a current core member of Public Health Advisory Group for the National Institute for Health and Care Excellence (NICE) and was an expert member for the recently published Suicide Prevention Guidance. 

Helene is an Elected Director and her first three-year term on the Board commenced September 2018.

Adrian Ruth ()


Adrian Ruth is Director for Sustainability and BBC Spark, the BBC’s in-house lean transformation team.  Both teams both seek to help other around the BBC change how they work for the better – becoming more efficient, effective and sustainable.

Adrian has been at the BBC for over ten years, performing a number of senior executive roles.  These have included overseeing the BBC’s major strategic partnerships like BAFTA/Albert and YouView, keeping an eye on the BBC’s performance in terms of Quality, Reach, Impact and Value, and being Head of Department for BBC Policy & Strategy.

Adrian is a champion of diversity – he is the Senior Leader Sponsor for the BBC’s LGBT staff network, BBC Pride.

Prior to joining the BBC, Adrian was a strategy consultant with KPMG.  He is a chartered accountant and barrister-at-law.

Jackie Sebire - About Us ()

ACC Jacqueline Sebire joined Bedfordshire Police in February 2016 prior to this appointment

the majority of her service was as a detective in homicide and serious crime investigations in the Metropolitan Police. She was the senior investigating officer for a number for a number of high profile cases including the ‘Spy in the bag’ case and the conviction of Britain’s youngest hit man. She has also served in the London Boroughs of Newham, Hackney and, prior to transferring to Bedfordshire, was the Temporary Borough Commander for Waltham Forest.

Jacqueline has a PhD in Forensic Psychology and in January 2016 was appointed a Visiting Scholar at the University of Cambridge. She has published a number of articles in relation to domestic abuse and risk management and lectured nationally and internationally regarding her research. She is a member of the European Union Cooperation in Science and Technology Working Group on Femicide prevention. She has also advised the Police Service of Trinidad and Tobago on best practice in Homicide Investigation. In March 2019 was invited to speak at the United Nations, New York, Commission on the Status of Women regarding community cohesion and women’s access to justice.

Jacqueline is the NPCC Serious Violence Co-ordinator and has worked extensively with the Government regarding legislation change, funding and multiagency prevention strategies.

In May 2020, Jacqueline was appointed as Head of Joint Protective Services. Joint Protective Services consists of a number of specialist departments and functions including Roads Policing, Dog Section, Firearms, Major Crime, Scientific Services and Public Order.

Caroline White ()


Caroline has over 30 years’ experience of operating at Board level and delivering transformational change across hospitality, youth development, property, housing and social care.

Caroline was Chief Executive of the Youth Hostel Association (YHA) (June 2017) for nine years and during this time was responsible for 1,300 staff and grew the volunteering number from 1,000 to 3,000 at the YHA.

She was also heavily involved in developing partnerships with the Department of Education and British Triathlon. Throughout her career, Caroline has developed a deep understanding of the culture of not for profit organisations and charities. 

Caroline is an Independent Director and her current term from July 2017 will last for three years.

AC Staff card  ()


Adrian has been Chief Executive of Badminton England since 2006 and is leading the organisation through a vision for badminton to be one of the nation’s most popular sports and to consistently win World, Olympic and Paralympic medals.

Adrian is driving a journey of modernisation and self-sustainability at Badminton England, transforming the business through technology, customer acquisition, fan engagement and organisational efficiency. He is a bold, recognised and innovative leader with proven achievement; someone who makes things happen and leads by example.

Under Adrian’s leadership, Badminton England has secured the greatest level of commercial investment in the history of the organisation, seen the Yonex All England Open Championships be included among the three badminton ‘Majors’ on the World Tour, demonstrated great vision and creativity through the launch of the first professional badminton league in the UK and in 2015, the achievements of Badminton England were recognised when they were awarded the prestigious Governing Body of the Year at the BT Sport Industry Awards.


Hamid Vaghefian ()


Currently Head of Community Engagement at London Marathon Events, Hamid has more than a decade of experience working in the youth and community sector and is a passionate diversity and inclusion advocate. 

Before taking on his current role in 2019, Hamid worked as Strategic Lead for Sported where he managed projects and services to almost 400 community sports organisations in London, primarily focusing on disadvantaged and under-represented communities across the capital and understanding barriers to engagement. 

He also spent five years working for national charity, Catch22 on a series of successful initiatives and continues to engage with young people through his roles as a Trustee for the Young Harrow Foundation and the Running Charity. 

Hamid started his role in February 2021 and his term will run until our AGM in 2024.

The Alliance also has a number of Vice-Presidents, whose experience in the sector is invaluable to shape our future direction.