Sports and recreation clubs across the UK are set to benefit from the launch of an interactive TV game, BingoLotto. Participants will be able to buy a £2 Gamecard at the check-outs at every Tesco store throughout Britain and each Gamecard will raise 40 pence for good causes. The TV game, hosted by Ulrika Jonsson, will air weekly on Virgin 1 every Sunday evening starting on 13 September.
The BingoLotto TV game has run in Sweden since 1991 where it has raised just under £1bn for charities and sports organisations. At least 20% from each Gamecard sold in Great Britain will be distributed to sport, recreation and voluntary projects up and down the country through CCPR and the National Council of Voluntary Organisations (NCVO). Profits will be distributed to the governing and representative bodies of sport and recreation through a ‘community interest company' structure set up by CCPR, the umbrella body for these organisations.
The funding for sport and recreation will be spent on new and enhanced programmes of activity at grassroots level and also on special projects, such as infrastructure improvement and capacity building, for which funding is currently unavailable.
Tim Lamb, CCPR chief executive, believes the investment distributed to CCPR members can make a big difference to community sport and recreation:
"It is CCPR's role to protect, promote and provide for its members, their clubs and participants and BingoLotto proceeds have the potential to contribute to all three of our aims. The financial environment for clubs is still very tough and this new funding stream will hopefully give them a much-needed boost."
For further details of the scheme, visit http://www.bingolotto.tv.