FFEM- the London based project which helps to tackle social cohesion

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FFEM (Female, Fitness, Education, Motivation) is a wellness and leadership project that works with girls and women in and around London who are at risk of social and sporting exclusion. 


FFEM is run by coaches and mentors who are fully qualified, experienced, passionate and driven to help change the future for females. The project takes place within schools and local community hubs and focuses on building self-esteem, confidence, peer development and sports participation. The video below outlines the work that FFEM is carrying out.


Over 150 hours of physical activity have been delivered since launching the project in 2017 and this has led to a 10% increase in attendance numbers over the last year.


One example of how the project has addressed the lack of available opportunities for girls in the local area is through football. FFEM has created partnerships with clubs and organisations who have helped support their participants get into football. Their current partners include:

  • Crystal Palace Ladies FC;
  • Millwall Ladies FC;
  • AFC Wimbledon Ladies.

Through their work, FFEM has achieved:

  • Opportunities to gain recognised accreditations; such as coaching certificates and academic qualifications;
  • Work placements for women within male dominated areas;
  • Greater community engagement and established links with FA recognised clubs.

At first I thought football was a boys sport, but today has shown me that it can also be a girls sport, we can be equal to men." Nima (FFEM participant).

To find out more about the project, please click here.

If you have a case study which highlights how you've positively engaged with your local area, please get in touch with aburgess@sportandrecreation.org.uk.