Sport and Recreation Alliance launches new strategy to get nation active

members icon
Mission ()

The Sport and Recreation Alliance has published its new strategy outlining its ambition to create a vibrant sport and recreation sector. The strategy, which will run through to 2021, is heavily focused on grassroots sport, something which is reflected in the name, The Heart of an Active Nation.

The new strategy includes some exciting new focus areas which reflect the impact of changing demographics, environments, resources and technologies as well as continuing to deliver the services which its members value most. The strategy is built on eight principles and includes an ambition to encourage more people from under-represented groups into sport and recreation, including as participants, volunteers or spectators. 

The Alliance will be focusing on work to demonstrate the economic and social value of sport and recreation, improve access to sport and recreation for young people, as well as providing a greater focus on the role of volunteering in the sector. The Alliance will also continue to act as the independent, collective voice of the sport and recreation sector with Government, policy makers, the media and wider public.

Sports Minister Tracey Crouch said: I welcome the launch of the Sport and Recreation Alliance’s new strategy to support grassroots organisations and help grow participation rates, particularly among those people who are currently inactive. The Alliance has a crucial role to play in helping to demonstrate the huge, positive contribution sport makes to our society and people’s lives.”

Emma Boggis, Chief Executive of the Sport and Recreation Alliance said: The sport and recreation sector has to be able to respond to the changes taking place in the world today, seek out new opportunities, forge new relationships and partnerships, and to challenge and be prepared to be challenged.

“Our role as the voice of the sector is to help our members and the wider sector do this and we hope our new strategy will inform, encourage and inspire everyone to come together to deliver our vision of an active nation through sport and recreation.

You can access The Heart of an Active Nation here