Media Manager
Salary: Circa £40,000 - £45,000
Location: London
Job Summary
The LTA’s vision is “Tennis Opened Up” and the mission for all those working to support deliver the vision is to make tennis relevant, accessible, welcoming and enjoyable. The Communications Team is responsible for protecting the reputation of the LTA and promoting its work to open up tennis in Britain. It is responsible for devising and delivering a communications strategy that builds trust and advocacy, shifts perceptions, encourages engagement with the LTA’s programmes, increases funding and builds coalitions of support for its work.
The Media Manager will lead the management and execution of the British Tennis media strategy, supported by the Media Officer, and will represent the Communications Team in key cross-functional project management meetings. The Media Manager will play a lead role in telling the LTA’s story of opening up tennis in Britain, through driving PR coverage, developing stories and leveraging our assets and partnerships to reach a broader and more targeted range of audiences.
The role will also be responsible for leading on-site media operations at British Tennis events, handling day-to-day media queries and pitching stories.
Key Accountabilities
- Management of the Media Strategy, playing a key role in setting and establishing an overarching media strategy which supports the broader communications strategy for British Tennis; to deliver the LTA’s vision and mission to a broad range of audiences in a targeted way throughout the year.
- Develop and deliver reputation management strategies to build trust in and advocacy for the LTA and public engagement with its programmes and events.
- Work with the Head of Media to grow and maintain a network of media relationships with journalists from a range of relevant media outlets.
- Lead on player activation plans and build relationships with other spokespeople for British Tennis, in order to build high-profile support, encourage positive public engagement and promote and the LTA’s programmes and major events.
- Lead on devising, managing and delivering a regional media strategy to agreed KPIs, to deliver PR campaigns in a more targeted way, working closely with regional participation and performance teams.
- Draft briefing documents for internal and external colleagues for high-profile events, appearances or interviews – including for media appearances by performance players.
- Monitor media coverage and breaking stories and report to the wider team as appropriate and in real time.
- Play a lead role in managing crisis and issue management, supporting the Head of Media and Director of Communications.
- Manage external agencies and media budgets for specific projects.
How to apply
For more information, please click here.
Closing date for applications is 16 December 2018
