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Data & Market Insight Analyst

  • Location: Buckinghamshire
  • Organisation: Badminton England
  • Salary: Circa £19,000-£25,000 per annum
  • Contract: Full Time
  • Closing Date: 21 August 2017 | Marketing & Communications

Data & Market Insight Analyst

Salary: Circa £19,000-£25,000 

Location: National Badminton Centre, Milton Keynes, MK8 9LA

Role Purpose

· The Data Analyst will deliver actionable insight from our single customer view database on how best to achieve our business objectives, driving the sport forward and growing revenue streams to make the governing body sustainable.

· This role is crucial to the next growth stage of Badminton England where we the importance of data and a personalised approach to communications is realised.

Key responsibilities, main tasks and activities

This role is crucial to the next growth stage of Badminton England where we the importance of data and a personalised approach to communications is realised.

· To develop the data offering and customer touchpoints across the business

· To be a champion for data, analytics and insight inter-departmentally

· Be the owner for all database queries (e.g. data feeds/integrity/housekeeping etc)

· Lead and maintain the segmentation of customers and define data requirements for personalised campaigns

· Manage the day to day relationship with our database supplier, ensuring that data feeds are delivered and managing change requests to ensure the database is kept up to date

· Support the marketing team by running and analysing data queries, automating campaigns, and evaluating campaign performance

· Identify potential areas of improvement in data-led campaigns or audience targeting

· Good working knowledge of relevant data protection law and regulations

· Develop and maintain multiple, customised dashboards for weekly/monthly reports in addition to creating documentation and presentations for regular reviews

· Lead and own the development and production of customer insight reports.  This includes making actionable recommendations on our customer segmentation, which will drive profitable growth

· With the wider commercial team, identify potential business and product development opportunities through insight

· Identify gaps in our customer data and make recommendations on what we should be capturing as a priority

· Modelling our existing database to make recommendations on how to acquire, welcome and retain new look-a-like valuable customers

· Following trends and best practice across the sports and other relevant industries

Person Specification

· Must be detail orientated, deadline driven, and able to multi-task with solid organisational and time management skills

· Diplomatic in their nature, with the ability to see the bigger picture and how working across multiple teams creates the best working culture and results

· Strong analytical skills with the ability to identify key, actionable insights

· Strong Microsoft Excel and Microsoft Office skills

· Experience within data/CRM analytics for marketing

· Experience is using multiple data sets both on and offline

· Understanding of database statistics and able to apply analytical thinking to identify patterns across data sources

· Good understanding of CRM marketing principles

· Excellent communication and presentation skills

· Demonstrate the ability to challenge effectively to drive change

· Demonstrate ambition/self-motivation with an attitude to succeed

· An understanding of database growth and management

· Confident ‘can do’ attitude and strong desire to play an active role in this area of the company’s growth

How to apply

Send a copy of your CV in to us by 10pm Monday 21 August 2017 Please note that candidates short-listed for interview will be advised by Friday 25 August 2017

Interviews: Wednesday 30 and Thursday 31 August 2017 at the National Badminton Centre, Bradwell Road, Loughton, Milton Keynes.

To be considered for this role, please send a copy of your CV to:

Or post to: HR Manager Badminton England National Badminton Centre Bradwell Road, Milton Keynes, Bucks  MK8 9LA

Apply now

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