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Leadership Convention

  • Date: 02-03 Nov 2016
  • Time: 15:00 to 17:00
  • Venue: Mercure Manchester Piccadilly Hotel

There are three SPORT Talk sessions throughout the 2016 Leadership Convention that will cover the practicalities of identifying the opportunities for change, the best ways to deliver it and the leadership skills needed to do so. 

The SPORT Talk sessions will highlight how your peers in the sport and recreation sector have tackled change in their own organisation. 

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You will have the opportunity to participate in two practical learning workshops to tackle the current changes the sector is facing. They have been designed to move you away from some of the traditional ways of thinking in these areas.

The workshops are looking at:

Ensuring diversity of leadership

This workshop will look at how an organisation can put in place a fully diverse, skill-based leadership structure. This will include some practical ways to respond quickly to the UK Sports Governance Code, but it will also focus on a longer-term cultural change within the organisation that will look at recruiting practices from entry to executive level. Delegates will learn how to conduct a skills audit for their non-exec board, where to look to find diverse leaders with those skills and how to put practices in place to make sure this structure is sustainable and can continue to grow. 

This workshop will be led by Dr Elesa Zendhorfer and Dr Natalie Darko. 

'Dr Zehndorfer was the first woman to be elected to the 71-member nation Executive Board of the International Federation of American Football (IFAF), a position she occupied for over 5 years, serving first as Vice President and then General Secretary. Dr Zehndorfer also played a central role in the creation of Britain's first women's full tackle and flag American football league and national team as Head of British Women's American Football Development. Whilst a member of the IFAF Executive Board, the Federation achieved provisional status as an IOC Recognised International Sports Federation.

Dr Natalie Darko is a senior university academic who has been working in Higher Education for over 15 years. Her academic project, teaching and industry research interests are sports management in international contexts, sports policy, sociology of sport, qualitative and visual research methods, race equality, health inequalities, and BME/BAME community sports and health provision. She currently works as a community lead researcher for the Centre of BME Health East Midlands at Leicester University, and teaches sports education at Nottingham Trent University.

Making an impact with your strategy

Delegates will learn how to identify the impact the organisation wants to make and how to create their strategy and operational plans to achieve it. This will include looking at ways of securing alternative funding and putting in place financial modelling and forecasting tools and practices for generating income for growth and sustainability.

This workshop will be led by John Bull Director of Performance Leadership at Tall Tree Performance Leadership Ltd 

A specialist in leadership and organisational performance, John has spent more than 15 years studying, and in many cases working with, the leadership behind some the highest performing organisations in the world - in business, the social/voluntary sector, and elite sport.

He is the founder of Tall Tree Performance Leadership; an organisation dedicated to bringing together thought leaders on high performance, furthering research in the field, and working with organisations to help them improve their performance culture.

He is also a member of Oxford University’s Institute for the Study of High Performance; a long term project set up to study both examples of organisations that have transformed their performance for a period of time those that have been able to sustain their dominance over competitors for more than 50 years.

Capturing data and gaining insight

Sport must become more demand-led, recognising the different motivations, attitudes and lifestyles of its potential customer base. This workshop will help delegates begin using a more customer-focused approach to setting strategy by using the insight they can get from using qualitative data.

This workshop will be led by Dr Chris Mackintosh from Manchester Metropolitan University.

Chris has undertaken, managed or commissioned over 100 external research projects in the field of sport policy and community sport management and practice. He has worked with many of the UK's NGBs, senior officers in local government including Head of Sport/Leisure and Chief Officers. He has also led projects with Sport England, Sport Wales, Street Games and the Sport and Recreation Alliance amongst other national sport agencies. He is currently co-bid lead with Professor Hiroko Kudo (Tokyo, Japan) designing an international seminar series exploring the lessons to be learnt from London 2012 for Japan 2020 Olympics. Chris is currently advising governments, national governing bodies and quangos in sport policy and management of volunteers.

Recruitment, retention and rewarding volunteers

The workshop will focus on demonstrating the value of creating a volunteer recruitment, retention and reward strategy. Delegates will have time to share experiences and discuss how best to approach common challenges and the leadership skill required and how to look at volunteering as a way of engaging new people into sport and physical activity.

This workshop will be led by Catherine Elliott and Jonathon Sibley, both from Manchester Metropolitan University.

Catherine joined MMUBS in 2014 having previously worked as a lecturer and course leader for various sports courses within the University and FE sectors. Catherine has responsibility for the preparation and delivery of the following modules: Introduction to Sports Management and Marketing, Sports Events Design and Development, Sports Professionalism and Practice and Leadership in Context.  In addition, Catherine is also year tutor (L5), personal tutor (L5), dissertation supervisor (L6) and a placement tutor.  As co-lead of the Business in Sport Knowledge Cluster Catherine supports and organises a programme of conferences, seminars and training workshops devoted to examining the business of sport in its widest meaning. 

Catherine is studying for a PhD at MMU, which explores the management of volunteers within sports organisations.  Research interests include all aspects of volunteering, community sport, sports events, and.

Jonathan joined MMUBS in 2015 and has responsibility for the preparation and delivery of lectures and workshops for the following modules: Event Project Management (Level 5), Sport and Events (Level 6) and International Events Management (Level 7). Jonathan is also, a personal tutor (Level 5), dissertation tutor (Level 6/7) and a placement tutor.  Having worked previously at Leeds Beckett University being responsible for the teaching of units relating to Event Finance and Technology, Event Support Services and Law, Project Management and Finance, Event Law and Administration, Event Marketing and Production of Events.  Jonathan has also been responsible for delivering both lectures and seminars about Technology, Sustainability, Corporate Social Responsibility, Public Policy and the Professionalisation of the Events Industry as part of a Level 7 Contemporary Issues in Events Management unit. 

Currently undertaking a PhD at MMU, which is a Critical Analysis of a Systems Approach to Governance in English Football.  Research interests include issues relating to sport and sports events relating to social responsibilities and governance.  

The Leadership Convention will include sessions from inspirational speakers from the worlds of technology, sport and academia. 

Michael Finnegan
CEO of i2i

Michael will take you on a mind-opening journey from viewing change as impossible to inevitable. He is a catalyst for positive change and his opening session will challenge how you view it.

Liz Dimmock
CEO & Founder of Women Ahead

This session will help you spot opportunities for change and what tools are available to use to take positive action in areas such as equality and diversity and how recognising the need for change can benefit both the individual, the organisation and the wider sector.

Kirk Vallis
Creativity expert and Global Head of Behavioural Development at Google

This session will demonstrate how best to approach delivering change to help your organisation grow and innovate and how to unleash the creative potential in both you and your teams so that your organisation has the right conditions to deliver positive and impactful change.

Keith Grint
Professor of Public Leadership at Warwick University

Keith will talk about the different leadership styles needed to tackle tame, wicked or critical change. This is so you can adjust your own leadership style and know when to be the manager, commander or leader.

Dame Julia Cleverdon, DCVO CBE
President of Business in the Community

Dame Julia is the former CEO, and now President, of Business in the Community and she is a challenging and dynamic business leader.

Michael Goody
Eight-time Invictus Games gold medallist and the STA’s Open Water Swimming and Water Safety Ambassador

Michael is our after-dinner speaker and will be drawing on his personal experiences at dealing with change and how he's used adversity as a driver to improve the lives of others.

Location and Venue

  • Mercure Manchester Piccadilly Hotel
  • Portland St, Manchester M1 4PH