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2019 Fit for the Future Convention

  • Date: 22-23 Jan 2019
  • Time: 10:00 to 17:30
  • Venue: Holywell Park Conference Centre, Loughborough

This year’s programme will focus on behaviour change: the change needed in your organisations, so you can operate differently and how you can influence more people to be more active more often.

It will challenge you to think about how your own organisation behaves and how that relates to the changes you are trying to effect within your clubs and membership – as well as, wider society. It will also get you thinking about your own leadership style and give you new ideas to help you drive these necessary changes.

The Fit for the Future Convention, supported by Howden, is an annual favourite in our events programme, as it brings the sector together and provides a good mix of discussion, debate and opportunity to learn from your peers.

This year it will help you learn how to develop your leadership skills to improve diversity, influence different audiences and how to create in-sight based initiatives in your organisation. We know this year’s convention will be as popular as last year (it sold out in January 2018) as we have some excellent speakers and breakout sessions lined up- check out the full programme below.

Space is limited at the venue – so if you want to come again this year – don’t miss out and book your ticket now


All tickets for the 2019 Fit for the Future Convention, include the full event programme and dinner, bed and breakfast at Burleigh Court Hotel.

If you are a Loughborough based member organisation and would like to come to the full 2 day convention, but do not need accommodation- please get in contact for alternative options.

If space allows there may be a limited number of day tickets available in January. If you are interested, contact us now to get on the wait list. We sold out last year, so make sure you don’t miss out.

We are pleased to be able to offer a limited bursary scheme for some of our smaller, non-funded Alliance members. If you have a turnover under £100,000 and are a charity or a voluntary organisation – please drop us an email for more information. These tickets will be sold on a first come, first served basis. 


Full Event Programme 

From 10:00am 

Arrival and Registration  

Networking with tea and coffee 



Emma Boggis, CEO 

This session will identify some of the changes needed within the sport and recreation sector and how theday will help provide you with the tools you need to play your part.


How are we behaving? 

Elspeth Kirkman, Behavioural Insights Team, Cabinet Office 


This opening session will help you understand the science behind behaviour change. This includes identifying what behaviours need to change, inside and out of your organisation, and what your role is in making them happen. 


HIIT Training, 

Farrah Storr, Author of The Discomfort Zone

This practical leadership discussion will show that by spending time in our discomfort zone we can grow, improve, and realise our full potential. Whether it's dealing with difficult people, making tough decisions or completely changing direction, Farrah will share how pushing through what she calls "brief moments of discomfort" are essential for success. Farrah describes these moments as "like HIIT training for your life" - and shows how the more you force yourself into them, the easier it will get and the more you are able to achieve. 


Breakout Session  


Each delegate will attend both workshops. 

How to get your teams changing with you Sharon Wilson, Positive Dynamics 


This workshop will help you learn how to influence potential stakeholders, especially those who can most influence the changes you are trying to make, such as your board, staff, clubs and volunteers. 


How to reach new & different audiences, Andrew Denton, Outdoor Industries Association 


This practical workshop will help you understand how to use insight to reach new audiences, using a practical example of a comprehensive market segmentation exercise conducted with Sport England.  

13:00 – 13:45 



Breakout Session 2 



Sport Talks  

A modern NGB which celebrates the past while being relevant to the next generation - Is it possible?” - Andy Parkinson, CEO, British Rowing 


Rising to the challenge of inactivity – the GOGA approach”- Barry Horne, CEO, Activity Alliance 


“Title to be confirmed” - Matt Birkett, England Athletics 


Conversation with CEO Sport England 

Tim Hollingsworth interview by Emma Boggis 


Jez Rose, 

The Behaviour Expert 

This final session will be very motivating and entertaining – whilst helping you understand and apply a behavioural psychology model to leadership. The cornerstone of effective leadership is getting others to want to do something differently. Jez is a behaviour expert and he will share a series of principles and leadership pillars, which have been adopted and used to great effect by the likes of Audi UK, Old Mutual Wealth, Northumbria Water, Volkswagen UK and many pharmaceutical companies. Your big takeaway will be understanding the essential difference between “management” and “leadership” to help you lead change in your own organisation and across the sector. 

17:40 - 17:45 

Conference Wrap-up 

Location and Venue

  • Holywell Park Conference Centre, Loughborough
  • Loughborough University Science and Enterprise Park (LUSEP), Holywell Way, Loughborough