To provide marketing support by creating engaging content for social media and digital platforms, measuring and evaluating the impact and audience reach and adapting practices as appropriate.
Main duties and responsibilities
Under the direction of the Marketing Manager:
- Create and co-ordinate digital content and updates across social media channels, including Facebook, LinkedIn, Twitter, YouTube and other relevant platforms
- Build and manage relationships with partners and online communities by developing trust, supporting engagement, completing profiles, uploading training and volunteer opportunities, managing bookings, data provision, member management, rerunning diagnostics etc.
- Collate content, write and edit copy, distribute e-newsletter, including Communities, Children and Young People and Skills360.
- Assist with social media campaigns, from content creation (engaging written, graphic and video content) to editing (e.g., using Premiere Pro).
- Create new ideas and concepts for social media content which promotes training programmes, audience interaction and increases audience presence on the Sport Birmingham and Skills360 websites.
- Assist with social media campaigns, from content creation (engaging written, graphic and video content) to editing (e.g. using Premiere Pro).
- Use community interaction content to create a consistent stream of new content for community interaction, whilst analysing and adapting schedules where necessary to optimise visits.
- Using insight data and analytics (e.g., Google Analytics) to improve effectiveness of communications and digital support requirements.
- Work with wider team to develop case-studies / stories / learnings across platforms.
- Work with wider team to add relevant/targeted community derived video content across platforms.
Further details can be found in the attached job pack.
To apply, email: recruitment@sportbirmingham.org with your CV, Equal Opportunities Form and Covering Letter outlining your suitability to the role.
Please include 'Marketing Apprentice' in the subject of the email.
Download the Equal Opportunities Form here.
