Marketing Insight Executive
Salary: Up to £25,000 per annum
Location: Milton Keynes
Our Values
Focus – pursuing goals with clarity, drive and determination Ambition – striving to attain excellence with motivation and passion
Courage – having the confidence to evolve by making the right decisions for the right reasons
Teamwork – understanding and respecting each others’ roles and being a supportive unified team Badminton England are seeking a Marketing Insight Executive to join the marketing and communications team at the National Badminton Centre in Milton Keynes.
The newly created role will provide market and customer insight, database and CRM expertise the business needs to make fit and proper data- and customer- driven decisions that move the sport forward. The better we know our customers – the better equipped we are to service their needs, talk to them personally and grow the game from the grassroots up.
The Marketing Insight Executive is crucial to the next growth stage of Badminton England by getting under the skin of our data; using it to challenge the direction of the business, measure performance and deliver commercial results - from membership and fan engagement to ticket sales and sponsorship.
The Work:
• To develop the data offering across the business and be a champion for data, analytics and insight inter-departmentally
• Identify gaps in our customer data and make recommendations on what we should be capturing as a priority.
• Be the owner for all database queries and data collection into the organisation (e.g. data feeds/integrity/data protection, housekeeping etc).
• Maintain and interpret a suite of customised dashboards which measure the impact of CRM lifecycle campaigns, identifying any trends or anomalous behaviour and providing appropriate supporting commentary and additional insight.
• Creating weekly/monthly reports for the team in addition to creating documentation and presentations for regular reviews.
• Develop a clear understanding of the customer base and how the behaviour of customers varies by product and segment which enables creation of personalised campaigns.
• Day to day contact for the database/systems partner, Sports Alliance
• With the wider commercial team, identify potential business and product development opportunities through insight.
• Support the development and execution of marketing campaigns promoting our programmes and the Badminton England brand through the supply of insight and data.
The Successful Candidate will be:
• Numerical / Analytical degree or equivalent would set you apart
• Logical and a keen eye for detail
• Strong Microsoft Excel and Microsoft Office skills
• Exposure to big data sets or a sound knowledge of BI tool use (Tableau etc…)
• Excellent communication and presentation skills
• Demonstrate the ability to challenge effectively to drive change
• Confident ‘can do’ attitude with some creative thinking to bring to life new ideas through data.
• strong desire to play an active role in this area of the company’s growth
Company Benefits
• 25 days annual leave per holiday year plus Bank Holidays
• Flexible working
• Childcare Voucher Scheme
• Parental leave
• Discounted gym membership run by Fusion (on site)
How to apply
Please ensure that you apply without delay to avoid disappointment. Badminton England is committed to equality & diversity and welcomes applications from everyone regardless of background, origin, gender, religion, nationality, marital status, sexual orientation or disability.
Interviews will be scheduled as and when suitable candidates apply.
Interviews will take place at the National Badminton Centre in Milton Keynes. If sufficient high-quality applications have been received, we reserve the right to close the position early.
Closing date for applications is 25 May 2018