Digital Marketing and Social Media Specialist
Salary: Applicant to submit daily rate
Background to this role
The ABC’s membership and Management Committee are interested in pursuing the development of an individual membership offer for indoor climbing. We believe there is a gap in the market for those people who only climb indoor, who are looking to feel part of a bigger community. Our market research estimates that this may be as many as 71% of all people who climb indoors and they are predominantly young, urban and frankly quite cool.
The overall market for indoor climbers is ca. 1,000,000 who climbed last year, and we want to support efforts to convert these into the 100,000 that climb regularly. The reason that the ABC wants to do this is to increase conversion and retention in this market; so that more people want to climb, more often.
Scope
We need support from a digital marketing and social media specialist with the capacity and capability to work with us for half a day a week for six months to market test the viability of the development of such an online indoor climbing community. In particular, they will need to deliver the following:
- Work with the ABC Chief Executive to scope out activity for the six month period, including setting objectives and outcomes from the project. This will include more specific definition of the target demographics, methods of engagement and creation of a plan to deliver against
- Delivery of the plan, predominantly using social media and other low-cost engagement mechanisms. At this stage we envisage supporting ABC members spread the word about their activities, as well as developing and supporting national initiatives working with partners such as the BMC and com. Overall, the role is one of a curator of relevant content, rather being than the creator of it.
This is a pilot project which, if successful, may develop into a more substantive role. It is for a self-employed contractor / freelancer who will have little or no budget to work with.
Person specification
We would like to hear from experts with the following knowledge, skills and experience:
- Demonstrable understanding of B2C digital marketing – from planning through to implementation
- Excellent knowledge of the indoor climbing market
- Technical skills to be able to curate content from appropriate sources
- Management of social media channels such as Instagram, Facebook, & Twitter, as well as websites
- Ability to engage with ABC members to understand, translate and re-purpose their marketing and community focused material
- Self-starting and creative with the ability to work as part of a geographically dispersed team, with limited supervision
- Experience of a business start-up environment
- Experience of working with volunteers
How to apply
Please send a covering letter and CV setting out your relevant experience and credentials, set against the specification above to graham@abcwalls.co.uk. This must include your daily rate for the work, and two referees for similar work.
The closing date for applications is 25 March.
Applications will be assessed against the person specification above in a Skype or phone interview w/c 26 March.
