An organisation's vision is the expression of an ideal state in which the organisation would be established: how the organisation would be perceived should its project(s)  be successful; and what standing it would achieve as a result.

For examble, a NGS's vision could be to encourage a certain amount of the population to become regularly active within a 5-year framework thus becoming its main driving force.

The organisation's vision is often expressed in a company’s mission statement. Therefore, it is important, when formulating the vision, companies ensure it is sufficiently clear and concise for everyone in the organisation to understand and buy into it.

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