Vision

An organisations vision is the expression of an ideal state it in which the organisation would be in. The vision is how the organisation would look should the project(s) of the organisation be successful and what standing the organisation would have as a result.

An example of a vision for NGBs could be that within a five years an organisation would have a certain amount of the population to be active on a regular basis and the NGB would be the main driver behind that.

The organisational vision is often expressed in a company’s mission statement. It is important when formulating the vision, companies make sure it is sufficient clear and concise for everyone in the organisation to understand and buy into it.
 

Related Links:
How to write a vision statement
A video guide to how a vision statement should be written and things that should be considered.
How to write a mission statement
Small business guide to how a good vision statement should be written and how it could help the business.
British Fencing vision
Example: Vision statement from British Fencing.
How large companies use vision statements
Example: How a multinational company like Coca-Cola have chosen to formulate and use the vision statement in their work.
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