Strategy

It is vital for sports organisations to have a clear strategy defining:

  • what they are about
  • their aims
  • how they are going to achieve external targets and internal goals. 

It is important that every sports organisation takes time to set a strategic course that is appropriate and relevant for their organisation, and one which is respected and celebrated by everyone involved in the organisation.

The nature of sport often focuses on the activity and the day-to-day challenges of running events or tournaments and sometimes it can be difficult to find time to question and plan for the future.  
 

For instance when planning for an event organisations should ask themselves:

  • Is the event necessary?
  • Does it help the organisation achieve its aims?
  • Is it structured correctly and effectively?
  • Should the event be changed?  

In an environment that is all about 'doing' and 'making things happen' it is often difficult to step back to think about 'why' and 'how'?

However, it is increasingly important that organisations have a defined strategy separate from the day-to-day running and operation of the organisation.

This section of Smart Sport is designed to help organisations make the divide between strategy and operation.  It is structued into the following three sections:

Strategic plan - find out more about what strategy means, how to create a strategic plan and what the difference is between vision and mission.  You can also find information on setting values and engaging with stakeholders as you create your plan.

Operational plan - find out more about how to put your strategic plan into practice - what is needed to underpin a strategic plan and how you can bring your strategic plan to life.

Risk management - can find out more about risk management in sport from an organisational perspective.

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