Sporting associations and organisations will very often collect huge amounts of information about several stakeholder groups, such as members, athletes, spectators, commercial partners etc.
Every time organisations, either for-profit or non-profit organisations, have to assess large amounts of information effectively and efficiently – database management becomes vital.
First, having an effective and efficient process of handling the information will help the organisation meet any requirement which it may face regarding data protection (please see Data protection).
Second, having appropriate database management could help better utilise data in service provision, commercial activities and project management.
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