Generating publicity for your organisation or activity can be a daunting prospect - although news space is growing, so is the number of bodies competing for it. However, the public face of your organisation is very important and certainly worth devoting attention to.

Dealing with media is often fraught with dangers so it pays to be well prepared if you want to make a positive impact on the public.

This section will help you understand who you are trying to reach, what they want to hear and how they want to hear it.

Example of a media guide from UK Athletics.

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