Spectators are for sporting organisations what customers are for many commercial companies. They contribute to the income of sporting organisations both by paying for tickets, by providing a market for commercial sponsors and to provide atmosphere for TV broadcasters.

To ensure that spectators at events etc. are treated equally and fair and that the spectator experience provides good quality for money, it could be useful for many sporting organisations and associations to formulate a customer/spectator charter. A customer/spectator charter should be shared among all employees and volunteers and it will explain the different areas where customers/spectators can expect service and who is responsible for providing the service.

For a customer/spectator charter to be effective it should be available to all customers/spectators and it should, therefore, be distributed widely either in physical copies handed out or hanged in venues etc. or by electronic means by uploading it on homepages etc.

Source: Sara Hickman

Downloads:

Customer Charter.pdf

Customer charter example from British Waterski and Wakeboard.