Only a very few sporting associations will be able to base their commercial and economic running on commercially generated income.
Many associations are highly dependent on the membership base.
Firstly, this is because of direct membership payments and secondly as justification for public grants which associations get from public authorities.
Therefore, a clear set of policies on members and membership is of vital importance for many sporting associations.
Policies on membership recruitment, membership services, value for money, and the retention of members are crucially important.
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