Corporate social responsibility
Corporate social responsibility (CSR) is a form of corporate self-regulation which mainly larger multinational enterprises (MNEs) incorporate into its business model.
A well designed CSR policy should work as a built-in self-regulation mechanism which ensures corporate monitoring and active compliance with the spirit of the law, ethical standards and international norms.
A CSR focused business and organisation would, therefore, proactively promote public interests by encouraging community growth and development.
Such an organisation would voluntarily eliminate any practices, regardless of legality, that harm the public sphere. CSR oriented corporate organisations will work to deliberately include public interest into the internal decision making and will work towards what is called a “triple bottom line” focusing on people, planet and profit.
Because of the, for the general public, positive attributes and the benefits for communities both the British Government and the European Union have actively tried to encourage companies, both small and medium sized enterprises (SMEs) and MNEs, to engage in and implement CSR into their business model.
The European Union have even adopted an official definition of the term:
“A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”
Because the majority of sporting organisations are built on values of community inclusion – sport organisations will be able to be a partner in corporations CSR projects as well as they being able to embrace the principles of CSR in their own organisations.
To receive the Sport and Recreation Alliance’s free daily sports news summary, a round-up of the day’s most interesting and informative news articles on sport and recreation, including links to original sources, email email@example.com