Social Media

Just like conventional marketing the activities on social media platforms should be guided by a social media strategy. A well-functioning organisation would never engage in any other marketing activity without making sure that it undeprinned the overall strategy of he organisation, so social media shouldn't be any different.

A social media strategy does not have to be a huge document, it could be included as part of the general marketing strategy of the organisation. What is important is that all employees know how the organisation wishes to be portrayed online and for the organisation to know, who they would like to interact with. 
 

Downloads:
application/pdf iconNSPCC - Social Media strategies for sport.pdf
NSPCC guidance on social media strategies for sport organisations.
application/pdf iconGoing Social.pdf
Advanced explanation of how organisation can use social media.
application/pdf iconSocial Media Guidelines.pdf
Social media guidelines for athletes with dos and don'ts.
application/pdf iconStaff use of social media policy - legal dimension.pdf
A guide to how organisations can prepare to handle cases where staff abuse social media.
Related Links:
Getting Stated with Social Media
Twelve tips for non-profits for getting started with social media.
Social Media Stategy
Guide to a successful social media stategy.
Social Media Handbook
A social media handbook from the internet advertisment bureau.
Not just Facebook
Blog explaining why you need to look beoynd Facebook when creating you social media stategy.
Formula 1 and Social Media
How Formula 1 have used social media successfully.
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