Communications Strategy

Hitting the right note in communications is essential for ensuring that your organisation is talking to the right people in the right way. Your members may need different information, presented in a different way when compared to other people interested in your work e.g. journalists or event organisers.

This section helps explain what people want and expect from your organisation and some of the ways in which you can meet those expectations.

The standard and pitch of your communications can have a great impact on your organisation’s ability to raise and maintain income.

Good communications can increase membership, help make appeals for sponsorship more successful, generate income from your website, and much more.

The Smart Sport resources will help ensure that you make the most of the income-generation opportunities and get the very best from your communications.

Example of a communication strategy from Bowls England.
Sample defamation policy.
Alternative sample defamation policy.

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