Every organisation relies upon the effective flow of information between its stakeholders – in other words, good communications.

For governing and representative bodies, this is particularly the case, since it is information (and not products) that is the primary output of their work.

Failure to pay adequate attention to who that information reaches, how it reaches them and whether it is packaged correctly can affect everything else you do.

Stakeholders are people, groups, or organizations that has direct or indirect stake in an organisation because it can affect or be affected by the organization's actions, objectives, and policies.

Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions and the community from which the business draws its resources.

Although stakeholding is usually self-legitimising (those who judge themselves to be stakeholders are de facto so), all stakeholders are not equal and different stakeholders are entitled to different considerations.

The intention is to ensure that you make the most of your work by communicating as effectively as possible with the audiences you are trying to reach.

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