The Heart of an Active Nation - our new strategy for 2017-21

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Welcome to our new strategy The Heart of an Active Nation.

Whether you are a member, one of our partners or stakeholders, or someone interested in the fantastic sport and recreation sector that we represent, we hope that this strategy sets out for you, all you need to know about us and what we want to achieve in the next five years.

We believe that the power of sport and recreation can change lives and bring communities together. We provide advice, support and guidance to our members and as the voice of the sector, we work with Government, policy makers and the media to make sure grassroots sport and recreation grows and thrives. Having an active nation is important as it delivers huge benefits to society and the millions of participants, volunteers, staff and spectators.

The Heart of an Active Nation sets out our new vision - an active nation through sport and recreation - which describes the world that we want to see and our mission is to create a vibrant sport and recreation sector which is fit for the future. This is because sport and recreation plays such an important role in both physical and mental wellbeing, the economy and the development of our society.

You can read the full strategy here: The Heart of an Active Nation

Sports Minister Tracey Crouch MP supports the launch of The Heart of an Active Nation.

Tracey Crouch Quote on Heart of an Active Nation ()

Our strategy is our response to the current environment and the one we expect to develop in the years ahead. It sets out the work we plan to undertake and is made up of three key elements:

  1. Strategic Principles that will keep us focused;
  2. Objectives which will be the focus of our work and draw the majority of our resources;
  3. Values which set out the behaviours we will demonstrate in all that we do.

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Objectives ()

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